Thursday, August 20, 2009

Sustainable recycled cardboard packaging

Nike works with 2x4 Design Group in Beijing to create sustainable recycled cardboard packaging for its clothing and sneakers! Designers Zak Klauck and Emile Molin had the honors designing an all-cardboard (and a tiny bit of ink) package for Nike to stash their shirt, windbreaker, and shoe combo in. To fulfill both of the fundamentals central to the project, the wrap is constructed out of recycled cardboard with universal graphics printed on each package, the specifics (model, shoe size) written in on each by hand.

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