Friday, January 29, 2010


Today I drove to San Francisco with my daughter Lily to see the final day of the Emigre exibit. While I was attending Art School in the late 90's, Emigre Magazine was a huge inspiration to me. With their experimental typography and their informative articles Emigre always pushed me to be a better designer.

The story of Emigre is also the story of the Bay Area. Founded in 1984, coinciding with the birth of the Macintosh, Emigre was one of the first independent type foundries to establish itself centered on personal computer technology.

During the late 1980s and throughout the 1990s, graphic design was experiencing one of its most exciting and transformative periods. The Apple Macintosh computer had been introduced, design schools were exploring French linguistic theory, the vernacular had become a serious source of study and inspiration, the design and manufacture of typefaces were suddenly opened up to everyone who could use a computer, and for the first time in the United States, New York City was no longer the place to look for the latest developments in graphic design. And in Berkeley, California, across the bay from Silicon Valley, Emigre magazine, like no other, recognized the significance of the events and became both a leading participant and a keen observer of this innovative international design scene, generating a body of work and ideas that still resonate today.

Check out Emigre

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